New Jersey Association of Museums

Membership Survey for Staff?

  • November 15, 2023 2:16 PM
    Message # 13279882


    I would like to hold a membership training session with our front-line staff. Before the training, I would like to get an idea of what they, and other staff members in the museum know about membership and our current offerings. I am trying to prepare a survey to go out to all staff and then use those responses to help guide our new training materials. I would also invite all staff to the training session and created an updated internal FAQ document on membership either way, but I figured it would be good to understand what our staff knows already.

    Below are a few questions I have in the survey draft:

    -Are you aware that we have a membership program?

    -How can people sign up for/renew their membership?

    What are the benefits of a membership?

    -Use the space below for any suggestions, comments, or questions regarding our membership program

    I would appreciate any advice/feedback if anyone has done this type of in-house survey before. Thanks so much!

    Kellie Haines

    Development Manager & Volunteer Coordinator, WheatonArts

    Pronouns: she, her, hers

    1501 Glasstown Rd, Millville, NJ 08332

    856.825.6800, ext. 109

  • November 16, 2023 9:03 AM
    Reply # 13280229 on 13279882


    This survey and training sounds like a fantastic idea. Your questions are spot on and easy to answer. Wondering what sparked this idea in the first place - do you need to get staff more comfortable offering memberships to visitors? Did staff request more info on memberships and benefits? There might be additional questions to ask based on your motivation behind doing the training and survey.

    (PS this sounds like it would make a really interesting conference session...)


  • November 17, 2023 9:38 AM
    Reply # 13280743 on 13279882

    Thank you Claudia! The idea actually came from a few different sessions I attended at the American Museum Membership Conference last month! One of the presenters mentioned a front-line staff training specifically on membership (which made me realize I should definitely hold one for our staff) and another session regarded state organizations with many different sites and how they manage training for their staff. While my organization does not have multiple sites, we have multiple buildings on a campus, so that sparked the questions of "how well do our artists, daily volunteers, and other non-front line staff know our membership program/offerings?"

    I envision making a more detailed "fast facts" type of document after the survey results that will give our staff more information than they may find on our marketing materials. 



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