Webinar Series: Evaluation in Museums and Cultural Institutions

Join Liya Wizevich from the Center for Audience Research & Evaluation (CARE) at Crystal Bridges Museum of American Art for a 2-part webinar that introduces members to museum evaluation and its uses in planning, resource allocation, and decision-making. 

Workshop One will focus on how to develop goals for your evaluation plan aligned with your institutional priorities, and how to use  appropriate data collection methods to understand and engage your audiences. After the first workshop, participants will have access to an evaluation worksheet to explore on their own between sessions. Workshop Two will focus on data collection strategies and a variety of discussion topics based on member interest. CARE will tailor the workshops to meet NJAM member inquiries and goals and share additional evaluation resources.

Your ticket includes access to both sessions. Attendance at both workshops is highly recommended. 

Liya Wizevich is a Research & Evaluation Specialist at the Center for Audience Research and Evaluation (CARE) at Crystal Bridges Museum of American Art. She executes evaluation studies for programs, exhibitions, and audience development, and recently led a large-scale evaluation on arts integration programs in museums. Liya has worked as an independent evaluation consultant for museums and cultural centers in the Connecticut and New York area. 

CARE supports museums and other non-profit organizations in using and embedding data into decision-making. We connect organizations and audiences to define and measure the role of arts and culture in society, to create a better present and more equitable future.

A Zoom link for each session will be sent to registrants before the event. Sessions will be recorded and shared with everyone registered.